Explore a visual version of the archetypes
For decades, designers have been defined by the final products in our work. Pixel-perfect interfaces, innovative user flows, and striking visual systems have shaped both our education and our professional recognition. We have been categorized as interaction designers, fashion designers, communication designers, and more. These roles have served us well. They helped shape industries, create access, and bring beauty and clarity into people’s lives.
However, as we find ourselves in the middle of climate collapse, inequality, democratic erosion, and a mental health crisis, these roles now feel narrow, and in many cases, they are even complicit in fueling the very problems we claim to solve.
We make:
Interfaces that communicate simplicity but hide crucial information.
“Beautifully” design clothes and devices that end up in landforms before anyone really uses t…
